Terms of Use

1. Who we are and acceptance

These Terms of Use govern your use of the Babaru website, companion app and talking toy (together, “Babaru”). “We”, “us” and “our” mean the company identified below. “You” means the adult using our services or acting as the account holder for a child.

Office Clothing Limited, a company incorporated in Hong Kong (company registration number 3253931), is the contracting company for purchases made directly through this website and the services offered under these terms. Babaru is the product brand. A distributor, importer or product-safety representative does not become your seller simply because its details appear on the product or another information page. You can contact us at babaru@babaru.ai.

By creating an account, placing an order or using Babaru after these terms have been made available to you, you agree to these terms to the extent permitted by applicable law. If you do not agree, do not create an account or continue using the services. Any cancellation or return rights you already have remain available.

Terms relating to a purchase are those presented to you when you place that order. Please keep a copy for your records.

2. Who can use Babaru

The account holder must be a parent or legal guardian aged 18 or over. You must create and manage the account and provide accurate information about your child’s age during setup.

Babaru is recommended for children aged 8 and up, under the supervision of a parent or guardian. An age recommendation is not a substitute for deciding whether the experience is appropriate for your child.

Where parental consent is required for the collection or use of a child’s personal information, it must be obtained separately through the applicable consent process. Accepting these terms alone does not constitute verifiable parental consent.

3. Your account and grown-up code

Keep your account details accurate and your sign-in credentials and grown-up code private. You are responsible for supervising your child’s use of Babaru and taking reasonable steps to prevent unauthorised access to your account.

Contact us promptly if you suspect someone has accessed your account without permission. You are not automatically responsible for activity caused by a failure in our own security or for losses that the law makes our responsibility.

See Grown-up Settings for the available controls and account-recovery guidance.

4. What Babaru is and isn’t

Babaru is a talking plush toy powered by AI. His responses are generated in the moment and may be inaccurate, incomplete, inappropriate or misunderstood. He is a fictional character, not a real person.

Babaru is for play and conversation. His responses are not medical, legal, financial or therapeutic advice, and should not be relied on for important decisions. He does not replace parental supervision or qualified professional support.

Babaru is not a safety or emergency service. If you believe your child is in immediate danger, contact emergency services directly.

We do not promise that Babaru will identify, monitor or report a safety concern, or that using him will produce any particular educational or developmental outcome.

5. Acceptable use

Use Babaru lawfully and in accordance with the product instructions. You must not:

• Use the website, app or toy to threaten, harass, exploit or harm another person.
• Introduce malicious code, attempt unauthorised access, or interfere with the security or operation of our services.
• Bypass access controls or use someone else’s account without permission.
• Copy, reverse engineer, decompile or modify the software except where permitted by applicable law or by an applicable open-source licence.
• Tamper with the speaker unit or other components contrary to the product instructions, or bypass safety features. This does not restrict any lawful repair, interoperability or other statutory rights.

Please tell us if you become aware of misuse or a security issue. Security concerns can be reported using the details on our Security Updates page.

6. Purchases

Product descriptions, prices and currency are shown before you place an order. The checkout displays the amount payable, including any shipping charges and taxes that we collect. You must provide accurate delivery and payment details and be authorised to use your chosen payment method.

Payment for the full order amount is taken at checkout using your chosen payment method. An order is accepted and the sales contract is formed when payment succeeds and we display or send your order confirmation. A failed or pending payment does not by itself confirm an accepted order.

If we cannot supply an item after accepting your order, we will contact you and refund the amount paid for that item and any related delivery charges. If a pricing error is identified before acceptance, we will explain the correct price and let you choose whether to proceed; we will not charge a higher price without your agreement. Any special pre-order or reservation arrangements must be clearly presented and accepted before you pay.

Delivery, cancellation, returns, refunds and warranty information are set out on our Shipping, Returns and Warranty pages. Those commitments and any mandatory consumer rights are not reduced by these terms.

If you buy from an independent retailer or distributor, your purchase contract is with that seller and its sale, delivery and return terms apply alongside your statutory rights. These terms still govern any Babaru app or services you use. Any Babaru commercial warranty applies according to the Warranty page and does not replace rights against your seller.

7. Software, updates and compatibility

Subject to these terms, we grant you a limited, non-exclusive, personal, non-transferable licence to install and use the Babaru app and associated software for your household’s use with Babaru. You may not resell or commercially distribute the software. Any separately licensed third-party or open-source components remain subject to their own licence terms.

A compatible phone running the companion app must remain connected to Babaru by Bluetooth during play. Check the device requirements before purchasing or installing the app.

Compatibility depends on your phone and its operating system. Check the published device requirements and the app’s store listing for your device, or contact support before ordering if you are unsure. These terms do not introduce additional RAM or operating-system requirements.

Install applicable updates using the supported update process. The scope and duration of our security-update commitment are set out on the Security Updates page.

Any change to paid digital features must respect your contractual and statutory rights. We will provide any notice, information or remedy required by law if a change materially affects their use.

8. Intellectual property

The Babaru name, BABARU™ branding, characters, artwork, website and app are owned by us or our licensors. Buying the toy does not transfer ownership of those intellectual-property rights.

You may use the product and services for personal household purposes within the licences described in these terms. You may not reproduce or commercially exploit our branding, characters or software without permission, except where the law allows it.

You retain any rights you have in content you contribute. You permit us to process that content only as needed to provide the experience you request, subject to the Privacy Policy. These terms do not grant a general right to publish your child’s conversations or use them for advertising.

9. Privacy

Our Privacy Policy explains how personal information is handled, your choices and how to contact us about your data. Our Cookie Policy explains website cookies.

Accepting these terms is not a blanket consent to personal-data processing. Where consent is required, it is requested separately.

10. Disclaimers and limits of liability

We will exercise reasonable care and skill in providing our services. The AI limitations described in section 4 do not remove your rights to products and digital content that meet applicable legal standards or the commitments we make to you.

Subject to applicable law, we are responsible for reasonably foreseeable loss caused by our breach of these terms or our negligence. We do not accept liability for losses that were not reasonably foreseeable, except where the law requires otherwise. Babaru is supplied for personal household use; any exclusion of business losses applies only to the extent permitted by law.

Nothing in these terms excludes or limits liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited. Mandatory consumer rights, including applicable UK and EU rights relating to goods, digital content and services, continue to apply.

11. Suspension and termination

We may restrict or suspend access where reasonably necessary to address a serious breach of these terms, unlawful use, a security threat, or a legal requirement. Any restriction should be proportionate to the issue.

Where reasonably possible, we will explain the reason, give you an opportunity to respond or remedy the issue, and tell you how to contact us. Immediate action may be necessary where delay would create a material risk or where the law requires it.

You may stop using the services at any time and contact us about closing your account. Account closure does not by itself cancel a completed purchase or remove any return, refund or warranty rights. Personal information is handled as described in the Privacy Policy.

Features that require an active account may be unavailable while access is suspended or after the account is closed. Before a requested closure, you may contact us to understand the effect on your use of Babaru. If we withdraw paid functionality, any refund or other remedy due under your contract or applicable law remains available.

12. Changes to these terms

We may update these terms to reflect changes in law, security needs or the way the services operate. We will identify the effective date and provide notice of material changes through the website, app or your registered contact details, as appropriate.

Where required by law, we will give advance notice, explain your choices and obtain your agreement. Updated terms will not retrospectively reduce rights attached to an existing purchase.

We will give at least 30 days’ advance notice of material changes by email to your registered address or by a prominent notice in the app. A shorter period may be necessary to meet a legal requirement or address an urgent security risk; we will explain the reason and give as much notice as reasonably possible. If you do not accept a material change, you may stop using the affected service without losing any refund or other remedy available under applicable law.

13. Governing law and disputes

These terms are governed by the laws of Hong Kong. The courts of Hong Kong have non-exclusive jurisdiction, so this clause does not require you to bring a consumer claim there or prevent you from using courts available to you under applicable consumer law.

Any choice of law or courts is subject to the mandatory protections and court-access rights available to you as a consumer. Where applicable law gives you the benefit of mandatory protections in your country of residence, these terms do not take those protections away.

Please contact us first if you have a complaint so that we can try to resolve it. Doing so is not a condition of exercising any legal right or remedy.

These terms do not require mandatory arbitration or waive your right to participate in a class action where that right is available under applicable law.

14. Contact

For questions about these terms, an order or your use of Babaru, email babaru@babaru.ai or visit our Contact Support page.